Job Description
Abbeyfield Wessex Society is seeking a practical, organised and hands-on Marketing Manager to strengthen enquiry generation, improve digital visibility and support occupancy across our homes.
This is a delivery-focused role, working closely with the CEO, Directors & House Managers and external partners to ensure our marketing is results-driven, consistent and centred on excellent customer experience.
The Role
A key priority will be leading the redevelopment of our website, ensuring it becomes an engaging, reassuring and high-performing conversion tool. You will oversee day-to-day marketing activity that increases enquiries, drives visits, supports events and enhances our local reputation.
You will:
- Lead website redevelopment and ongoing optimisation
- Improve SEO, online visibility and Google Business Profiles
- Deliver targeted campaigns (digital and offline)
- Create compelling content including testimonials, photography and video
- Manage social media and email marketing
- Coordinate local advertising, direct mail and community promotion
- Support event marketing and strengthen community engagement
- Maintain and enhance online reviews and local PR
- Track performance, report on KPIs and manage the marketing budget
You will also play an important role in supporting House Managers with clear messaging, confident communication and strong enquiry follow-up to improve conversion from enquiry to visit and move-in.
Based at Central Office in Westbourne but with travel to other Wessex Houses across the region from time to time.
Hours: 8.30am - 5pm Monday to Friday
Salary: £45,000.00 per year
Job Type: Full-time
Work Location: In person
Job Closing Date:
20 March 2026